If watching The White Lotus made you want to immediately book a hotel, you are definitely not alone. And now the real-life brand behind one of the show's most iconic settings is coming stateside in a big way.

Anantara, the hospitality company that operated the resort featured in a season of the hit HBO series, has announced plans for a 50-storey skyscraper in Miami - its first property in the United States. According to Dezeen, the tower is set to rise on the Miami waterfront, close to the city's buzzy Design District, and will combine luxury condominiums with a resort hotel experience.

A serious design team for a seriously ambitious project

This isn't just a branded hotel slapped onto a generic glass tower. The project brings together architecture firm KPF and local studio ODP for the building's design, while acclaimed Spanish designer Patricia Urquiola is also involved. That combination of global architectural expertise, local knowledge and Urquiola's signature warmth and materiality suggests the interiors and overall aesthetic are going to be something worth paying attention to.

KPF has a long track record designing high-profile mixed-use towers around the world, while Urquiola's work consistently manages to feel both refined and genuinely livable - a balance that's harder to pull off than it sounds, especially at this scale.

Why this matters beyond the hype

The White Lotus connection is obviously a clever piece of cultural marketing, but there's more substance here than a TV tie-in. Anantara has built its reputation on deeply immersive, location-specific hospitality experiences - mostly across Asia, the Middle East and Europe. Bringing that sensibility to Miami, a city already known for its design ambitions and high-energy luxury market, feels like a natural next step rather than a stretch.

Miami's Design District has spent the last decade transforming into one of the most architecturally self-aware neighbourhoods in the US, attracting flagship stores, galleries and restaurants that take their physical environments seriously. A resort tower designed with this level of creative intention fits right into that ecosystem.

What to expect

Details are still emerging, but the combination of residences and hotel suites in a single tower is a well-established model for ultra-luxury urban developments. For buyers, it means access to full hotel services at home. For guests, it means a more curated, residential feel compared to a standard hotel stay.

Whether you're dreaming of owning a slice of it or just hoping to book a long weekend, this one is worth watching. Construction timelines haven't been confirmed yet, but given the team involved, the anticipation is already building.