Let's be honest: most air purifiers look like someone accidentally left a humidifier from 2009 on the living room floor. They're clunky, they're ugly, and they scream 'I have allergies and no design sense.' Copenhagen cleantech startup Everyday has had enough of that, and it called in some serious architectural firepower to fix it.
When Bjarke Ingels Group enters the chat
Everyday partnered with none other than BIG - yes, the Bjarke Ingels Group, the architecture studio behind some of the most visually striking buildings on the planet - to design a home climate device called Air. And yes, it is exactly as good-looking as you'd hope.
Described by Everyday as a complete 'home climate system', Air doesn't just filter your air. It heats, it cools, and it purifies, all wrapped in a single object defined by clean architectural lines and the kind of minimalist restraint that makes Scandinavian design nerds go weak at the knees.
The anti-eyesore appliance
The whole point of the collaboration, as reported by Dezeen, was to create something purposefully subtle. Not a gadget that demands attention, but one that earns it by blending into a well-designed space rather than fighting it. Think less 'robot vacuum had a baby with a space heater' and more 'this object belongs in a museum but also in your hallway.'
This matters more than it sounds. The home appliance market is absolutely flooded with devices that do useful things but look absolutely terrible doing it. The cognitive dissonance of spending real money on a wellness product that makes your home uglier is a very real problem, and Everyday seems to have clocked that before anyone else did.
Why this is actually a big deal
Getting BIG involved isn't just a flex - it's a statement about where the cleantech space is heading. Sustainability and wellness tech no longer have to look utilitarian or clinical. People increasingly want their healthy-home choices to reflect their taste, not apologize for it.
If Air performs as well as it looks, Everyday might have just designed the appliance that finally makes home climate control something you're proud to show off rather than hide behind the sofa. And if that's not a win for humanity, honestly, what is?
