Nothing - yes, that's actually the brand name - is doing the thing where they sell you an absurdly capable gadget for a suspiciously low price, and honestly? We're not even mad about it.
The CMF Watch Pro 3, currently $62 ahead of Prime Day according to Lifehacker, is one of those deals that makes you squint at the price tag and then squint at the watch and then squint at the price tag again.
What does it actually do?
The headline features are genuinely impressive for a watch that costs less than a nice dinner. We're talking 130 sports modes - which, to be fair, is about 127 more than most people will ever use - plus built-in AI assistance and, this is the kicker, the ability to record your conversations and auto-transcribe them.
That last feature is either a productivity dream or a social nightmare, depending entirely on how many awkward conversations you have per week. Forget to remember what your boss said in that meeting? Done. Accidentally recording a first date? Sir, this is a Wendy's.
The 'Nothing' brand is doing something
Nothing and its sub-brand CMF have been quietly carving out a very specific niche: tech that looks clean, punches above its weight, and costs less than the competition would like you to spend. Their phones got a cult following. Their earbuds got people talking. And now their smartwatch is getting people to open their wallets for $62 ahead of a Prime Day sale that hasn't even started yet.
That's clever marketing, and it's working, because here we are writing about it.
Should you buy it?
If you're in the market for a fitness tracker that can handle health monitoring, sports tracking, and apparently double as your personal secretary, this is genuinely hard to argue against at this price point. The AI and transcription features alone would justify a higher sticker price on most competing devices.
The main risk, as with any budget smartwatch, is longevity and software support. Nothing has been decent on updates for its other products, but a $62 watch isn't going to get the same long-term love as an Apple Watch or a high-end Garmin.
Still, for $62, you could do a lot worse than a watch that does a lot more. Just maybe give your dinner guests a heads up before you hit record.
