Most people filming their outfit of the day are standing in front of a mirror, maybe hitting a little spin move, decent lighting. David Estrada is on a university bathroom floor, veiled in black, scaling toilet stall dividers like a sentient shadow. And people cannot stop watching.
The Parsons student has been racking up viral attention for his so-called "dressing for class" videos, which take the humble OOTD format and drag it somewhere genuinely unsettling. Think layered black garments, chunky boots, and a physical performance that has earned him comparisons to a spider, a cockroach circling a drain, and - everyone's favorite - a sleep paralysis demon. High compliments, honestly.
The format that broke people's brains
The setup is deceptively simple and reliably weird. Filmed almost exclusively in university bathrooms, Estrada contorts, squirms, and scrambles through his environment while presenting his look for the day. The venue is part of the joke and also completely the point - there is something gloriously unhinged about treating a fluorescent-lit public bathroom as a runway.
What makes it work is that Estrada clearly knows exactly what he is doing. This is not accidental weirdness. The looks are considered, the movement is deliberate, and the whole thing reads as a genuine artistic statement dressed up (literally) as dumb internet content. It is fashion commentary that refuses to take itself seriously while somehow taking itself very seriously.
Why this actually matters
Fashion content online tends to flatten everything into aspirational sameness - clean aesthetics, palatable weirdness, safe edge. Estrada is doing something different. By making the body itself strange, by making the act of getting dressed feel like a horror movie cold open, he is poking at what fashion presentation is even supposed to be.
It is also just extremely funny, which should not be underestimated as a creative achievement.
Dazed Digital spotted Estrada as one to watch, and it is easy to see why. In a content landscape full of people trying very hard to look effortless, watching someone enthusiastically channel bathroom floor cryptid energy is genuinely refreshing.
The demon is dressed. He has class at 9am. He is ready.
